AT-SB727

The Sound Burger is Back!

Due to the overwhelming response of the limited edition retro red Sound Burger, launched in 2022 in celebration of Audio-Technica’s 60th anniversary (all quantities sold out globally in days), Audio-Technica is thrilled to announce that this fan favorite is returning to the company’s regular lineup.

Designed with portability in mind and available in three unique colors, the Sound Burger offers a retro aesthetic mixed with modern updates. Ideal for parties, compact living spaces, or picnics, this affordable entry-level turntable offers Bluetooth® connectivity and USB charging and up to 12 hours of spinning.

The Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high-precision DC motor maintains stable rotation. This unique turntable features a die-cast aluminum alloy platter with damping design and a replaceable diamond stylus. The original stylus can be replaced by ATN3600LC (sold separately). For those looking to further enhance your audio experience, the ATN3600LE elliptical stylus can also be purchased. The Sound Burger also comes with an audio cable for those who prefer an analog, wired listening experience.

Included Accessories: 45 RPM adapter, 3.5 mm male to dual RCA male audio cable, USB Type-A/USB Type-C™charging cable.

 

 

The Sound Burger is Back

You Spin Me Right Round Baby

Devour this dangerously delicious listening experience.

 

Analog Audio

Love at First Listen

The Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high- precision DC motor maintains stable rotation.

 

 

Bluetooth Wireless Technology	12-hour Battery Life	Wired or Wireless Listening	Plays 33-1/3 and 45 RPM records

 

 

Retro Kitsch Design

Return of an Icon

40 years after its original release the Sound Burger makes a welcome return, but it's remained a fan favorite since the 1980s thanks to its nostalgic design, quirky advertising campaigns, and unique listening experience.

 

 

Portable Play

12 Hours of Wireless Listening

Thanks to its Bluetooth connection and compact, lightweight design, the Sound Burger is the perfect partner for parties, picnics, or compact living spaces. Connect to your Bluetooth headphones or speakers and enjoy your favorite vinyl records wirelessly for up to 12 hours.

 

 

 

Features

• Belt-driven portable turntable

• Plays 33-1/3 and 45 RPM records

• Uses a high-precision DC motor that maintains stable rotation

• Die-cast aluminum alloy platter with damping design

• 12-hour battery

• Replaceable ATN3600LC stylus

• Accessories:

  • 45 RPM adapter
    

  • RCA audio cable (3.5 mm male to dual RCA male)
    

  • USB cable for charging (USB Type-A / USB Type-C™)

 

 

REVIEW & AWARDS

Audio Technica AT-SB727 Sound Burger Portable Turntable Review - Read More

"And for some of you they won’t matter because, when it’s a lovely sunny day, you can take the AT-SB727 and a Bluetooth speaker on a day trip and out pose anyone. Above everything else, the Audio Technica is fun. It’s a talking point, a passion project (albeit one borne of genuine demand) and something that tends to make you happy simply when you interact with it. This is an odd product but it’s also a surprisingly excellent one and it comes Highly Recommended as a result." -  Ed Selley

 

 

SPECIFICATIONS

Motor	DC servo motor
Power Supply	DC 3.6 V lithium ion battery
Drive Method	Belt-drive
Speeds	33-1/3 RPM, 45 RPM
Turntable Platter	Aluminium
Wow and Flutter	< 0.25% (WTD)
Signal-to-Noise Ratio	> 55 dB
Cartridge Type	VM
Output Level	150 mV nominal at 1 kHz, 5 cm/sec (No phono-output)
Phono Pre-Amp Gain	36 dB nominal, RIAA equalized
Charging Specifications	5 V, 0.5 A
Power Consumption	1.5 W (when charging)
Charging Time	Approx. 12 hours*
Operating Time	Approx. 12 hours*
Input Jack	USB Type-C jack
Dimensions	100 mm (3.9") × 290 mm (11") × 70 mm (2.8") (W×D×H)
Weight	Approx. 900 g (32 oz)
Operating Temperature	5°C to 40°C (41°F to 104°F)
Accessories Included	USB cable (1.5 m (5'), USB Type-A - USB Type-C) ・RCA audio cable ・45 RPM adapter
Replacement Stylus	ATN3600LC
Communication System	Bluetooth version 5.2
Frequency Band	2.402 GHz to 2.480 GHz
Maximum RF Output	10 mW EIRP
Maximum Communication Range	Line of sight - approx. 10 m (33')
Modulation Method	GFSK, Pi/4DQPSK, 8DPSK
Spread Spectrum Method	FHSS
Compatible Bluetooth Profile	A2DP, AVRCP
Support Codec	SBC
Transmission Band	20 to 20,000 Hz
Notes	* The figures above depend on the operating conditions. For product improvement, the product is subject to modification without notice.